Home / News / It is about time..
It is about time..

It is about time..

It has been five months since our website went online and since we started our pre-launch campaign. After some hectic weeks with a few delays, we're happy that we managed to deliver the pre-ordered products at your doorstep(s). 

Now, we've taken some time to share some more of who we are and our personal motivations in starting Candour.

Haiko:

Describe yourself in three words:

Enthusiastic, Optimistic, Idealistic

What did you do before Candour?

After obtaining my degree in Industrial Engineering, I briefly worked in the field of Supply Chain Management. During these few years of employment, I relatively quickly realised that my interest was constantly drawn towards new technologies & concepts. Deep down I knew I had to start something myself someday.

What inspired you to start Candour?

When the fires set the Amazon Rainforest ablaze in 2019, I wanted to do something about it. I started with an idea to design and sell T-shirts to generate some profit which I could then donate to charity. Upon receiving the first samples, I realised I didn’t know anything about the origin of the product. Somewhat familiar with the social- and environmental challenges of the fashion industry, I knew I had to do more research before I could start selling, so I went down the rabbit hole.

What do you think of the current state of the fashion industry?

I think it has grown into a state where it is now fundamentally broken. We know it causes tons of waste and allows for severe social issues to keep existing, but yet we seem to buy too much of what we want, and not what we truly need.

Why Candour?

I believe that with the fundamentals of circularity, the right use of technology and the active involvement of the consumer, we can create momentum within our society towards a new way of perceiving fashion.

  

Lex:

Describe yourself in three words:

Fast-learner, Pragmatic, Slightly-chaotic

What did you do before Candour?

With a background in Communication & Multi-media Design, I have worked on several projects that involved data-driven design. During these projects, we applied software models to generate a functional design. For example, we used body size measures as input to generate the dimensions of the perfectly sized, ergonomic chair.

What inspired you to start Candour?

I’ve always been interested in the field of fashion and design from a consumer perspective. When Haiko called me on a Sunday afternoon and elaborated his idea, we instantly felt it would be a great fit to combine our efforts. 

What do you think of the current state of the industry?

I think we have lost the connection with the true story and true value of the products we buy. As a result, we keep buying too much junk and throw it away too quickly. I think we need a shift towards an industry where we buy products that last and products that can be recycled accordingly at the end of their lifecycles.

Why Candour?

I am fascinated by the fields where technology and fashion overlap and where we explore the boundary between physical and digital product experiences. It allows me to combine my variety of interests within one specific concept.