Home / Our Approach

Hi There!

Welcome to our brand new website. We're happy to have you here!

As some of you might know, it took a while to set up our pre-launch campaign. Reason being is that we're taking quite a different approach compared to your average fashion brand.

You can read all about why we aspire this different approach in our vision statement, but first, let me try to simplify our product offering down to the basics.

Our concept basically functions on three elements:

  1. Circular Products (which you can now obtain!)
  2. Product Identification (which is currently under development)
  3. A digital "wardrobe" interface (which is expected later 2021)

Might be a bit much to understand straight away, but we'll make sure to explain it further down the road. The only thing you need to remember is that with this pre-sale of our physical product, we're just getting started.

Talking about the pre-sale, this link will lead you straight to the pre-ordering process. Or, if you're not completely convinced yet, there's a lot more left to see on our homepage.