We believe in improving lives through circularity, but what does it mean for us specifically?
It means that we strive towards Ellen MacArthur's definition of Circularity as: an economic model that designs out waste and pollution, keeps products and materials in use and regenerates natural systems.
Within Fashion, we refer to this as: an economic model that designs out waste & pollution across supply chains, materials, and manufacturing, right from the start. Circularity in Fashion strives to ensure that products are used more, made to be remade again, and made from recycled and/or renewable inputs.
Circularity within our products.
Our products are made to last, where we seek to create additional emotional value for our customers through technologies such as AR. Then, our collaboration with Schijvens Corporate Fashion allows our T-shirts to be remade again, as our products will be send back for recycling into new yarns after the product has been disposed. Lastly, the fibers we use in our shirts are made out of 50% recycled PET and 50% recycled cotton.
Area's of improvement: Environmental
In the future we strive to make the switch to mono-materials for better recycling and less micro-fibre release where we'll focus on circular design, as 80% of lifecycle impact is decided within the design phase of a product.
Area's of improvement: Social
We're proud that our supplier Schijvens Corporate Fashion is categorised as FairWear Leader by the Fair Wear Foundation. This gives us the confidence that the workers rights and safety is respected during the production of our T-shirts. In the future we'd like to add more transparency to our supply chain, but for now, we'd advise you to check out https://www.schijvens.nl/duurzaamheid/fair-wear-foundation/ for more information.
We're happy with the start we made, but strive to become more transparant and better on the topics of environmental and social impact every day.
In case of any questions, we'd be happy to help you out.
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